There was a time when people shopped at Payless because they had no other choice. There wasn't a lot of variety and some of the styles were not so cute. I believe Payless gets better with each year. Over the last ten years, things have really changed at Payless.
People now shop at Payless because they want to do so. Sure, they could go to other stores to buy shoes, but given the choice, people actually like what Payless has to offer. Yes, I will admit the prices have gone up a bit, but with the new Payless loyalty program and BOGO sales all the time, you can still find yourself buying 2 pairs of shoes for under $30. That is a great deal in my book.
Payless actually sells a lot of designer brand names now at the store. Aside from that, many cute brands like their American Eagle brand, Champion athletic shoes, or Airwalk shoes are available. It is a great place to shop now and still save money. If you haven't been in a while, I highly recommend it. It is the first place I go for shoes, and honestly, it is usually the last since I always find something I like. Shoes that are geniunely attractive and low-priced definitely get a "thumbs up" from me.
