Monday, February 20, 2012

Why Kmart is Failing

Kmart is kind of a tough store to find now.  It is not in that many locations, and sometimes if you can find it, the location is not in an ideal spot where you want to shop.  Since it is such a challenge finding a Kmart, I had not been there in years.  Imagine my delight to see a Kmart again when I went to a different shopping center about 10 miles away from my home.

I will admit, I was pretty excited to see Kmart.  I remember all the time fun times I had shopping at Kmart as a child.  I remember the Blue Light Specials.  There used to be something special about Kmart.  However, all that has changed.

The Kmart I went into over the weekend was cramped, oddly arranged, and hardly had any staff working there.  Mind you, this might just be that particularly Kmart, so I can let that slide.  However, I cannot let the prices slide.

I found a number of items like juice and paper products to be very overpriced.  Not only are Walmart's and Target's prices much better, in many instances, even grocery store prices are better.  I was just not seeing the Kmart low prices I expected.  How is a discount store supposed to thrive when it really isn't discounted?

For this reason, I believe Kmart is failing.  I was disappointed that the store I once loved as child is no longer the wonderful place I once knew.  The deals simply are  not what they once were.  From now on, I will no longer look back and long for the opportunity to shop at Kmart.  Instead, I know I am better off going to Walmart and Target.  I am sorry Kmart. 

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